Plehwe,K. (editor): Demokratie Leben Lernen. Jungend, Politik und gesellschaftliches Engagement
How to live democracy. Youth, politics and civic engagement
This book is supposed to answer the questions that democrats nowadays ask themselves: How can we assure the sustainable trust of future generations in democracy? What can civic and political actors do to improve the current state of the democratic deficit and how can we create incentives for participation? The last chapter of the book is in English and gives an overview of the landscape of participation on the international level.
Plehwe, K. with Bohne, M.: Von der Botschaft zur Bewegung. Die 10 Erfolgsstrategien des Barack Obama From Message to Mobilization. Barack Obama's 10 strategies to success
Barack Obama's striking success in the presidential elections of 2008 makes politicians as well as marketing experts wonder how he managed to win the race for the presidency, being completely unknown to the majority of voters at the beginning of his campaign. Kerstin Plehwe illustrates how he succeeded by naming his 10 most efficient and important strategies.
Plehwe, K. (editor).: Die Dialog Revolution.
The Dialogue Revolution
Dialogue works - experts know that not only since Barack Obama's victory in the elections of 2008. It's not enough to spread a message - it can only make a difference when it's communicated on the basis of a dialogue, when people are involved and asked to contribute actively. The claim of modern communication in the 21st century is nothing more than face-to-face dialogue with voters, costumers and volunteers.
Plehwe, K.: Mit Dialogmarketing zum Wahlerfolg.
Winning elections with Dialogue Marketing
The extremely rapid change that business and society have to face nowadays has also an impact on political behavior. People want to participate and are aware of their power as voters - and candidates need to communicate differently to reach them. Dialogue marketing can be a tool to campaign successfully.
Plehwe, K. (editor): Die Kampagnen Macher.
The Campaign Makers
By using international best practice examples, this book illustrates strategies and instruments of successful campaigns in politics, business and society. Furthermore, it takes a look behind the scenes of campaigns of greenpeace, Unilever and the Austrian National Party.
Plehwe, K. (editor): Endstation Misstrauen?
Last Stop Mistrust?
In this book, different authors and experts from politics and society, who all try to find answers to the questions: why is the participation in elections still shrinking? Is there possibility to regain the trust in politics? And how can people be encouraged to engage themselves and participate?